Nikon ascended tothe world top camera manufacturer.
◎ Nikonwas famous for the firm and stable body and realistic photo
quality for 30 years.
◎ Explanation ofthe strong body is a joke among the photo journalists who attended the War: Although the journalist dies inthe battlefield,
the camera survives and tell the scene of fierce war.
4) Strikes ofCanon
◎As a follower, C
Ⅰ. Background of Selecting Cannon
1. Market analysisofCanonandthe Reason Why We Choose Canon.
Canontook the first place by 35.9% inthe camera market share worldwide according tothe sales report from January to November in 2012. Canonis also the best among the other camera brands in sales. Although there are many other famous camera brands such as Nikon, Sony, Olympus, Samsung, Can
by smartphone and SNS. Customers of DSLR still laid more importance on the quality of picture. They were willing to give up the compatibility of smart phone and portability of compact camera only because ofthe higher quality and diversified functions (related tothe advantage of exchangeable lens) of DSLR. The DSLR market was dominated by two major manufacturers who were Cannon andNikon
and SNS. Customers of DSLR still laid more importance on the quality of picture. They were willing to give up the compatibility of smart phone and portability of compact camera only because ofthe higher quality and diversified functions (related tothe advantage of exchangeable lens) of DSLR. The DSLR market was dominated by two major manufacturers who were Cannon andNikon. Two companies took 7
of Cannon is 'Living Together' 공생(共生).
Regardless of culture, nation and language, our goal is making a society that all mankind live together, work together and promote happiness forever.
• Cannon means the Bible, standard, and level 성전(聖典), 규범, 표준.
It is meaning of spirit that Cannon will do their best to be a global standard of high technology and
1. Introduction and Problem
1.1 Introduction to Olympus
Olympus digital cameras are more familiar in our country, but more local companies to represent the optical technology company in Japan, one ofthe domestic market, 90% of endoscopy, endoscopic worldwide account for 70 percent ofthe market. Japan's first microscope manufactured by Olympus as the company was founded in Japan in 1919. Since
and VF
Reduce size and weight
Merits And Demerits
Lighter Weight and Smaller Size
Higher Photo Quality than Compact Camera
Lens Compatibility even with DSLR lenses
Lack of Viewfinder
Slower AF(AutoFocus) than DSLR
중략
Smartphone, SNS and Compact Camera
Similar photo quality between smartphone and compact camera
SNS made important to take photoin no time.
So
4. Kodak inthe Early 2000s
R. 2001년 easyshare 출시 – digital camera (imaging group): 2000년 40만, 2001년 60만 이상 판매
i. 많은 개발비와 심화되는 일본 회사들과의 경쟁은 수익을 국소화시킴, 더욱이 디지털카메라를 파는 것은 높은 마진율을 보장하는 필름시장을 죽이는 것과 마찬가지이다. 별다른 선택지가 없기
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions ofthe digital
1.What is MILC?
Understand DSLR and Viewfinder
그림생략
Mirrorless Interchangable-Lens Camera
Removed Mirror, Pentaprism, and VF
Reduce size and weight
Merits And Demerits
Lighter Weight and Smaller Size
Higher Photo Quality than Compact Camera
Lens Compatibility even with DSLR lenses
Lack of Viewfinder
Slower AF(AutoFocus) than DSLR